Nick Cooney, the Founder and Chairman of the Board of The Humane League, is also the Director of Education for Mercy For Animals. Nick is the author of two books, Change Of Heart: What Psychology Can Teach Us About Spreading Social Change (2011) and Veganomics: The Surprising Science on What Motivates Vegetarians, from the Breakfast Table to the Bedroom (2013).
In this podcast, we discuss what advocates can learn from the research that exists on vegans, vegetarians, their behaviors, motivations, and beliefs. Audio podcast, approx. 53 minutes.
Please check out Nick's book at Veganomics.com