The reasons that people live vegan vary. For some, like the founders of the English Vegan Society, it was a matter of ethics; for others, it is health; for others still, environmental issues. Some may go vegan for all of these reasons combined. Furthermore, what of the process of becoming a vegan? What "route" do people take? What triggers their veganism: is it the culmination of a whole series of striking - or mundane - events stretched out over months or even years? Does it happen suddenly (upon hearing an ARZone podcast perhaps)? What are the "catalytic experiences" as one researcher put it?
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"Once you know something, you can't not know it:" An empirical look at becoming vegan. Barbara McDonald.
McDonald's "Empirical look at becoming vegan." Rachel MacNair.
Why do people become vegans/vegetarians? Survey says: all of the above.